The Greenwash Experiment

I’ve just created what I hope will be the first of a small series of shorts, monologues and mini docs, on the issues around greenwashing and the corporate takeover of environmentalism. The first of these “The Great Greenwash – The Great Reset”, is a monologue/op piece, which ties together two wildly separate subjects that I’ve been long interested in, the environment and conspiracy theory.

It’s almost impossible to land anywhere on the internet, without being confronted by articles, or social media posts relating to The Great Reset. What’s most surprising is that whilst most people have heard of this phrase, it’s gained ( quite conveniently ) something of a reputation as a conspiracy theory, which some may believe originated in the deepest, darkest corners of the web. On the contrary, The Great Reset came into being as a book, written by World Economic Forum founder, Klaus Schwab and WEF contributor, Thierry Malleret. Published in 2020, during a period of global lockdowns, the book proposes a number of solutions to the crisis and spins it into an opportunity to build a brave new world, in the World Economic Forum’s best interests of course.

In The Great Greenwash, I attempt to summarise why the Great Reset needs to be treated with suspicion and at the very least, should be urgently discussed out in the public square. While it’s easy to dismiss the book as the fluffy aspirations of an out of touch member of the elite ( it is that too ), many of the global issues it attempts to resolve, could be deeply damaging to not only the environment, but also democracy itself, given the the WEF’s reach into global decision making. Key phrases of Schwabs proposed plan, have been picked up and parroted by many world leaders and heads of state, seemingly in unison.. Build, Back, Better, being perhaps the most often repeated political “catchphrase”.

Greenwashing has now become so widespread and sophisticated in nature. To the point when being bombarded by advertising and promotions on an almost daily basis, recognising isn’t always that easy. I’m hoping to address some of these key aspects around the hijacking of classical environmentalism, in future instalments.

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